Glutamat

Glutamat (a content agency) had outgrown their relatively rudimentary branding and asked us for a submission for a new visual identity. What we tried to represent with our design was a content agency boiled down to its fundamentals: telling stories. So we worked on a very reduced look, with simple copy constituting the majority of visual elements. To bring some excitement and make the user focus on certain parts of the text we designed the website so that selected elements would turn red when they reached the middle part and focus area of the screen. The red dot in the new logo we designed was supposed to represent this focus, but also worked as a symbol for film (the red “recording” dot) and writing (as a period), both media that glutamat works with.