Skill Yoga

Skill Yoga were the next door neighbours to the agency I worked with, and their business was just getting started. So they tasked us with branding and creating a website to represent their services. Skill Yoga is an app that creates personalized training programs targeted at male athletes who want to improve their flexibility, mobility of strength through doing yoga as a secondary sport. So the look had to be serious, active, and focussed.

My approach to the branding was based on playing with shapes to represent the human body and combine them in new ways to indicate yoga poses. Ultimately, that was the only part of my idea that made it into the final branding. You can find it in the star shape, in which a line is highlighted depending on the category an exercise falls into.

I did however design the entire Skill Yoga website. We decided on striking orange and white on a dark and textured background to give the site a slightly rough but still sporty look. I worked with interactive and moving elements in almost every section of the site, be it cards that show more information on hover, small graphic elements to highlight blog posts or the parallax scroll effect in the section that showcases the Skill Yoga app.